Gone are the days where getting in touch with a friend via letter is a norm. Now we have social media and a phone for that, however letters are still a proven way to win contracts in the construction and property world.
Any form of marketing is successful when it's done right, and we know that. Using SeracTech to send letters out ensures that a letter is landing on the doorstep of a potential customer that has been pre qualified and is motivated at that point in time to buy your products or services
When marketing and sending letters, the most important things are timing, persistence and making them stand out. SeracTech ensures that you keep track of all the letters you have sent out so that you know what opportunities you are trying to win. Having all of your outreaches in one place is key to organisation and staying on top of your marketing activities.
Persistence. How does SeracTech help with this?
We track the applications for you and autogenerate a personalised follow up. For instance; send an initial outreach when an application has been submitted, and schedule a follow up 3 weeks later, or upon a decision like an approval. This is a proven method of increasing response rates and maximising your chances of winning the business.
The personalised follow up's add just that human and caring element into each outreach, something our algorithms have mastered which will put you miles ahead of your competition.
Things like printing the date on letters, formatting the address correctly with piece of mind there will be 0 spelling errors...
Marketing is ultimately a numbers game, SeracTech wins no.1 for the best ratio. A letter is used to illustrate why you are getting in touch. We start with the letterhead design, this usually includes things like... Following this we enable our customers to set their...
In this post we discuss responses to our customer survey. We note something we noticed during the lockdown and the correlation we picked up on with regards to planning applications. We give our thoughts on moving out of lockdown and getting back to life as we knew it before the pandemic.