Serac Technologies Privacy Notice

1. Important information and who we are

This privacy notice provides information on how Serac Technologies Ltd collects and processes personal data.

Serac Technologies Ltd is the controller and responsible for personal data we collect.

Our full details are:
Full name of legal entity: Serac Technologies Ltd
Name or title of data privacy manager: Brandon Johnson
Email address:
Postal address: Aston House, Cornwall Avenue, London, N3 1LF

2. The data we collect about you

We may collect, use, store and transfer different kinds of personal data as follows:

1. For planning applications:
a. Name and address data of applicants and their agents submitted with planning application.
b. Data relating to planning applications submitted.

We collect that data from publicly accessible records on websites operated by local planning authorities.

2. For clients, the name and contact details of our primary company contact.

3. How we use personal data

We will only use personal data for the purpose for which we collected it.

For planning application data, this purpose is to operate a searchable database of planning applications which is made available to subscriber businesses. We collect that data on the basis that it is publicly available and that there is a legitimate interest for us in collecting this data and making it available to appropriate businesses.

For client contact data, this purpose is to provide liaison over the provision of our services on the basis of the contractual relationship between us and a client and to provide them with information about further services offered by us.

4. How we share personal data

We share personal data relating to planning applications with businesses that subscribe to our services. We screen addresses against the Mailing Preference Service ( to identify anyone who does not wish to be contacted for marketing purposes. Subscribing businesses are likely to have a legitimate interest in using it to find new clients and better understand land use. Those subscribers may use address data obtained from our database to market services which they reasonably consider would be of interest to a person who has made a particular type of planning application. However, they may only do this where they have a legitimate interest in that marketing activity.

We require subscribers to use data we provide them in compliance with the law and only for the purpose it was supplied by us to them. We also require them to provide anyone whose data they obtain from our database with an easy mechanism to opt-out of further marketing communications.

We do not share client contact data outside our organisation.

5. International transfers

We do not transfer, store and process personal data outside the UK or EEA.

6. Data Security

We have put in place appropriate security measures to prevent personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to personal data to those employees, agents, contractors and subscribers who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify individuals and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with individuals.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8. Legal rights

Under certain circumstances, individuals have rights under data protection laws in relation to personal data including the right to receive a copy of the personal data we hold about them and the right to make a complaint at any time to the Information Commissioner's Office, the UK regulator for data protection issues (

More details of individual rights can be found on the website of the Information Commissioner's Office at