Marketing is ultimately a numbers game, that is a well known thing. As technology has developed, it has changed many things including the way we advertise. Serac Tech enables what we call 'Perfectly Targeted' advertising within the construction and property industry. As you'll know we do this by enabling our customers to reach qualified leads within minutes, automating the process of sending a personalised letter to gain new work.
A letter is used to illustrate why you are getting in touch and to portray a message. The design, feel and appearance of the letter is just as, if not more important than the words. We work with our customers hand in hand to ensure their approach to outreach is unique and strategic.
We start with the letterhead design, this usually includes things like a company's logo, contact details, company details and accreditation. Once we have this made up and uploaded onto Serac Tech, we then turn our attention to putting together the content of the letter itself. We recommend keeping it simple and to the point.
This comes in 2 phases. An initial outreach phase and then a follow up phase. Serac Tech allows our customers to set their phases at any required times throughout the planning process. The earliest would be the week of submission (validation) and the last week would be 8 weeks after a decision (approved, refused & withdrawn).
Marketing is ultimately a numbers game, SeracTech wins no.1 for the best ratio. A letter is used to illustrate why you are getting in touch. We start with the letterhead design, this usually includes things like... Following this we enable our customers to set their...
In this post we discuss responses to our customer survey. We note something we noticed during the lockdown and the correlation we picked up on with regards to planning applications. We give our thoughts on moving out of lockdown and getting back to life as we knew it before the pandemic.